SEO trends for 2017

SEO is an elementry practice in Digital Marketing, beacuse it increases the visiblity of your website and make them positioned on search engine .It also shows the usefulness of your page, allows you to understand the material of your site and display it in the search results.

SEO uses different strategies and as search engines are constantly updated, it must be updated too, so here we will show you the new SEO trends for this 2017.

1. Voice search will increase.

Voice assistants are a trend and different operating systems are fighting for who delivers better service. This increase has some consequences, since voice searches are performed very differently from the written form, from the language used to the pronunciation. Faced with these variants, SEO must respond by understanding the mechanisms of questions that are made in this format and why it is one of the strongest SEO trends for 2017, especially in mobile .

2. The importance of content.

The content is elementary in your website, always has been and will continue to be, so you must have original content, striking and understand what the user is looking for. The new trend this year focuses on information through complete content, that is, overcoming short texts and the amount of material for the quality element. But also, the long and technical texts must be overcome. It attempts to present information in a compressed format; That is of quality, complete and in the smallest possible space.

3. Mobile technologies.

It is necessary that your site is compatible with the mobile format, an option for this is the AMP protocol . AMP is a programming language that is used to optimize web pages on mobile, delivering speed to sites, which makes Google prioritize those over who do not use this technology when delivering the results to your search .

4. Secure sites (HTTPS).

HTTPS sites are one of the SEO trends for this 2017, because they generate trust in users, mostly when there is sensitive data exchange. When other security mechanisms are preferred, a penalty is generated from the users, since they will always choose HTTPS websites over other mechanisms.

5. Rank Brain.

Search engines respond not only to specific words, optimization of user experience, Rank Brain, Is a Google algorithm that shows your content taking into account different factors to transform the questions into mathematical vectors that Google's artificial intelligence understands and, finally, delivers the result more in line with what was sought. This is why it is a strong trend for your SEO, you must understand this algorithm and implement it to become the result that users are looking for.

6. Social Networks.

Social networks are a trend of positioning, because when you search for people or companies, Google has preferred to deliver the profiles of these networks in the first places. So, for a good positioning, you must take into account your profiles of social networks, because they will be the means for users to reach you and your content.

7. Penguin 4.0

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Penguin is one of the signs used by Google to identify the information you are looking for and give you the results you want. This algorithm, it monitors the naturalness of the links, that is, that they are related. This update, differs from previous versions since; First, it is updated in real time, so when you upload a link, you immediately recognize your link-content naturalness or you are penalized otherwise, then, just as quickly, you can search for the solution and leave your link in order. And the second is that it is granular, meaning that it not only recognizes keywords by itself, but also understands the set of keywords.

8. Topic optimization.

We can achieve the differentiation of the contents by theme, using the update of the Hummingbird algorithm. This algorithm focuses on complex searches, which refer to searches formulated as questions. Thus, using the hummingbird algorithm, the search engine interprets beyond keywords and their synonyms, to deliver what we seek.

9. The percentage of clicks on the web.

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Click Through Rate (CTR) measures the percentage of clicks your web site has and positions it in search results. It is a metric that has more and more importance in Google, so you must develop strategies that consider it with its relevance to achieve better positions.

10. Geolocalization and Pslocolocalization.

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When it comes to generating an SEO strategy, it is important to take into consideration the location and type of person you are looking for, because, depending on these factors, Google intelligence will deliver the content and the websites that you think are more relevant To the user, in their search results.

Google's artificial intelligence is constantly updated, and with it, other search engines. That is why SEO strategies must be in line with the approaches developed by Google in order not to lose effectiveness in search results. Today, these are the new SEO trends for 2017, we will see that we will find the future online.