The organic positioning in search engines is strongly
influenced by the intention of the user. That you understand this is of vital
importance to consolidate the presence of your brand and position it in the
first places of the search results. To know a user, it is important that you
notice how they interact with your content; Remember that a person will not
remember you for what you wrote, but for what you made it feel. A happy user is
more likely to recommend your page or even make a purchase. If you are not sure
how to use the intention of users as part of your SEO campaign, then you will
find 3 points that will explain it to perfection:
How do search engines collect and interpret the user's
intention and present results according to interest?
Search engines like Google use an algorithm to rank
websites. If we know about this algorithm, it is that all its metrics are based
on only one thing: the intention of the user. Remember that it is not only
about positioning yourself, but about staying in the desired range, something
that, in modern SEO, is only achieved in relation to the understanding of the
user's intention.
This works as follows: To index a page to your search
engine, Google uses a technology better known as "spiders" that scan
the entire site for text that will determine what searches will be displayed.
It depends on the search entered by your potential visitor that the search
engine positions you higher or lower. Variations in the search can be very
slight and still influence your positioning. As you may have noticed, this is
not so much about your work as a marketer but about the behavior of a
particular user. Google spiders collect this data and catalog your content
depending on whether it is current, relevant and of quality. If you meet the
three objectives it is more likely that, regardless of the combination of words
that the user searches, ie:
The intention of the user affects the ranking in search
engines
In order for a search engine to interpret a user's intent
with respect to your website, you must upload quality content regularly. If
Google spiders judge your content as meritorious to appear on the first page of
certain search criteria, it is better to meet the needs of the user who found
you. If that user finds information that solves their doubts or problems, it is
likely that he will give you a like or a share. This will make the next time
Google spiders visit you, they may notice that users have good interactions
with you, so the next time someone searches for a keyword related to your
content, it will position you even higher.
How to keep your SEO ranking by paying attention to the
user's intention
To understand how SEO changes and maintain your rank in the
search engine, it is essential to understand two things: changes in the
algorithm based on Google's search dynamics and trends in the global population
that possibly affect the intention of your Target user.
Many marketers make the mistake of only optimizing their
content based on keywords. But while it is true that keywords are a fundamental
part of modern SEO , many things that were done in the beginning of the field
have not changed, you still need to generate high quality content that reminds
your users of your position as a brand and that Come back to visit not only for
your products but also for the positive experiences you get in doing so.
Remember that it is your users and how they decide to interact with you,
determine the success or failure of your SEO campaign. If you fail, you should
look for other optimized content alternatives; If you succeed and you position
yourself, you should not neglect the analysis of user intention data, because
only then, you can stay on top.
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