One of the essential steps when creating a blog is the promotion, is a transcendental element to get the contents of your blog to be known, to receive feedback, generate interest, achieve greater funding and so many more goals. What is clear is that the promotion is a vital element for the growth and development of your blog, whether professional or personal, you must inform and develop a good strategy.
Here we will give you some of the steps to search for that strategy that will help you promote your content blog.
1. Social Networks
They are today an important space to be able to get away with what you want to share in your content blog, now, it is important to think about how you can reach the people who use the different networks, focusing on the mechanism of use that is given To each one. For example;
Facebook: You should consider the use of this network by its users, it is generally used in times of dispersion, so if you try to reach the public with technicalities or complex writing, it is possible that the scope you achieve is not complete. You must create pages for brands, not user profiles and you must share the content in a visual, pleasant and attractive way, in good traffic schedules.
Twitter: Since there is so much material that is uploaded permanently to this network, you can upload a lot of material and will not collapse your followers. Shorten your links, use images, hashtag, etc.
LinkedIn: It is a social network of professionals, your language can change and become more technical, although it is advisable not to be too dense, but readers can get bored. In addition to reaching your content, this network can be the gateway to new business. Use LinkedIn groups, so it's easier to reach your target.
You must learn to take advantage with social networks for your business, find out.
2. Use SEO
It is a mechanism that allows you to improve the positioning of your blog content in search engines and for this you can use different strategies to achieve it , when you are located in the first places of organic search, your content will be the first to be viewed and reviewed, Which increases the chances of reaching people. Strategic examples to optimize SEO can be; Establish keywords so you can know what people are looking for and develop your content with those words. Another possible strategy is to follow up on your sites to analyze the results and evaluate, it is important to follow up to verify which are the tactics that generate the greatest results, among others.
3. Discuss other Blogs
Join the blogger world, search for blogs that are relevant and comment on your articles, do not be afraid and get acquainted, so you can create a network of contacts that you can use productively.
4. Influencers
There are many influencers in the networks, you must find who has authority in the target to which you point, then, if you manage to share your content, you will have a wide reach and free.
5. Email Marketing
It's important that you stay in touch with your subscribers and know that they will be constantly reviewing your blog, so email marketing can help. When you have quality content it is a good time to invite your subscribers to remember your blog. Learn how to develop a correct email marketing strategy .
6. News Aggregators
They are platforms dedicated to spreading content, these sites delineate the contents that they add and are grouped according to different characteristics. For each topic or topic there is a platform where you can add your content and you can get around your content where there are many visits.
Some examples are; Divoblogger, Mktfan, Puromarketing and many others.
7. Advertising
There are several mechanisms that you can use to advertise your content blog, for example, Facebook Ads, where you set up your campaign and expect measurable results that you can repeat when you achieve what you are looking for, or Google Adwords, with a similar operation, search for the correct keywords And so you can position yourself in the most used search engine in the world.
8. Make Viral content (Linkbait)
According to Matt Cutts, a Linkbait is "anything interesting enough to catch the attention of people". You can do this through entertaining, instructive, light content, through humor or perhaps surprise, viralización is an art.
9. Plugins
They are add-ons that you can incorporate into your content blog to add functionality.
It is closely linked to the first point, since when your subscribers want to help you promote the blog through social networks, we must facilitate the task with quick options to share.
10. Using your own content
The posts in your content blog are not dead letter, use your content in a creative way linking your new posts from the most viewed before, muta your content extracting extracts and sharing in social networks, look for discussion niches and share what you have to say Through your work, generates mechanisms for downloading your content, etc. You are the first to bring your blog to life.
Finally, you should know that the greatest tool is you, use the imagination because there are many other ways to reach your target, from press releases or reports, to a talk in an elevator. Do not limit yourself and keep creating.
Here we will give you some of the steps to search for that strategy that will help you promote your content blog.
1. Social Networks
They are today an important space to be able to get away with what you want to share in your content blog, now, it is important to think about how you can reach the people who use the different networks, focusing on the mechanism of use that is given To each one. For example;
Facebook: You should consider the use of this network by its users, it is generally used in times of dispersion, so if you try to reach the public with technicalities or complex writing, it is possible that the scope you achieve is not complete. You must create pages for brands, not user profiles and you must share the content in a visual, pleasant and attractive way, in good traffic schedules.
Twitter: Since there is so much material that is uploaded permanently to this network, you can upload a lot of material and will not collapse your followers. Shorten your links, use images, hashtag, etc.
LinkedIn: It is a social network of professionals, your language can change and become more technical, although it is advisable not to be too dense, but readers can get bored. In addition to reaching your content, this network can be the gateway to new business. Use LinkedIn groups, so it's easier to reach your target.
You must learn to take advantage with social networks for your business, find out.
2. Use SEO
SEO
It is a mechanism that allows you to improve the positioning of your blog content in search engines and for this you can use different strategies to achieve it , when you are located in the first places of organic search, your content will be the first to be viewed and reviewed, Which increases the chances of reaching people. Strategic examples to optimize SEO can be; Establish keywords so you can know what people are looking for and develop your content with those words. Another possible strategy is to follow up on your sites to analyze the results and evaluate, it is important to follow up to verify which are the tactics that generate the greatest results, among others.
3. Discuss other Blogs
4. Influencers
5. Email Marketing
6. News Aggregators
They are platforms dedicated to spreading content, these sites delineate the contents that they add and are grouped according to different characteristics. For each topic or topic there is a platform where you can add your content and you can get around your content where there are many visits.
Some examples are; Divoblogger, Mktfan, Puromarketing and many others.
7. Advertising
There are several mechanisms that you can use to advertise your content blog, for example, Facebook Ads, where you set up your campaign and expect measurable results that you can repeat when you achieve what you are looking for, or Google Adwords, with a similar operation, search for the correct keywords And so you can position yourself in the most used search engine in the world.
8. Make Viral content (Linkbait)
According to Matt Cutts, a Linkbait is "anything interesting enough to catch the attention of people". You can do this through entertaining, instructive, light content, through humor or perhaps surprise, viralización is an art.
9. Plugins
They are add-ons that you can incorporate into your content blog to add functionality.
It is closely linked to the first point, since when your subscribers want to help you promote the blog through social networks, we must facilitate the task with quick options to share.
10. Using your own content
The posts in your content blog are not dead letter, use your content in a creative way linking your new posts from the most viewed before, muta your content extracting extracts and sharing in social networks, look for discussion niches and share what you have to say Through your work, generates mechanisms for downloading your content, etc. You are the first to bring your blog to life.
Finally, you should know that the greatest tool is you, use the imagination because there are many other ways to reach your target, from press releases or reports, to a talk in an elevator. Do not limit yourself and keep creating.
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