Purchased by Facebook in 2012, Instagram has more than 600
million users worldwide and has become an attractive social platform for 48.8%
of brands, which will undoubtedly increase, as well as the demands to generate
content that Meet the expectations of the clients and the objectives of the
companies.
These figures, coupled with other interesting statistics
shared by the site Social Media Today , reveals how essential it is to create
effective publications on Instagram. And to accomplish this, there are several
tasks that must be performed.
1. Know and understand your followers
Focus your resources on captivating a more targeted
audience, the one who truly has an interest in what you offer as a company. You
can consider data such as age, gender and geographical location. But, in
addition, to efficiently execute a digital marketing strategy, it is essential
to understand what your users want. This way you can deliver content that
reflects your needs and interests.
2. Create promotions and contests
Design attractive campaigns for your users, such as the 70%
discount they will have when hiring one of your services, or the contest to win
a set of products you just launched; Telling them clearly the steps to follow
to participate; For example, they do repost using a hashtag and they tag your
account. That will catch the attention of your followers and that of those who
are not yet.
3. Take advantage of events and special dates
When designing your marketing strategy on Instagram , you
have to consider this point. For example, announce that the products of the
brand that were trend in an event of interest to the followers arrived in your
store, or share offers and news to celebrate Mother's Day or Father. But in
these campaigns you need to be creative, remember that other brands will also
take advantage of these instances.
4. Offers an inspiring visual experience
Make your photos or videos have a life of their own, think
of incorporating unique and highly attractive details. An example is what made
the Michael Kors brand, on April 25, when presenting in a video to "My
Social" , a new application that allows you to customize the SmartWatch
with Instagram photos. Within 10 minutes of being published it already had 12,429
views and 32 comments.
5. Humanize your brand
Show your daily routine and that of your team at work,
recognize your mistakes, participate in the conversation, maintain a sense of
humor, and employ more informal communication. In this way, you will be able to
project a closer, real and transparent image, to differentiate your company
from its competitors, and to increase customer loyalty.
6. Incorporate post DIY
Another method to create effective publications on Instagram
is to teach your followers to do something step by step. For example, make an
entertaining look with the latest makeup palette that came to your store, or
reuse the packaging of one of your products, to transform them into a useful
and attractive. This will be an important inspiration for the public.
7. Ask the opinion of your followers
Here the options are endless. For example, you can ask them
to tell you what color they prefer between two or three products and on what
occasion they would use it, or comment on their experience attending the recent
event that your company did. This way you will be able to feel part of your
brand, increase the engagement and you will get information as valuable as the
tastes and needs of the customers.
8. Harness the power of hashtags
You can find out which ones generate the most traffic and
interaction in your area and use them to reach a wider audience. But you also
need to create your own hashtags to, for example, promote a new product or
service, viralizar your recent advertising campaign, advance some event that
benefits your followers, or simply to encourage your customers to participate
in an activity.
9. Generate and share explanatory content
For example, if your brand has to do with cosmetic items and
services, a good option would be to include a video or image with some types of
make-up brushes and the function of each. The idea is that you simplify the
life to the client.
10. Make the most of your creativity
The profile of your brand should be flooded with good ideas,
novel and interesting content, information that is able to entertain and
inspire followers, and in short, a huge amount of creativity.
Finally, do not forget that, in order to create effective
Instagram publications, you should also evaluate the actions you take on your
profile. This way you will deliver content that will grow your online community
and that will allow you to retain customers.
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